A Real Buy One Get One Free Offer

Seth Godin pointed us to TOMS Shoes this morning, highlighting two things TOMS is doing right.

1. A simple, straightforward offer. For every pair of these relatively inexpensive shoes you buy, they give one free pair to a child in need.

2. TOMS has turned the shoe into a souvenir. "A post-modern shoe, a shoe for people who don't need shoes, but are happy to wear a statement. This isn't the first pair of shoes most Americans will buy, it might not even be the tenth. But it will be one that people talk about when they're wearing it."